She is a Highly Respected Broker Associate at Keller Williams at the Parks. In Addition to Her Role as Immediate Past President of the Orlando Regional REALTORS® Association, Lisa Serves as Florida Realtors 2024 District 12 Vice President.

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Q: What advice would you give to women looking to start a career in real estate?
LH:
Creating a budget is extremely important in the initial stage of building your real estate business. Real estate income can fluctuate, especially in the beginning, so having a solid budget helps manage finances during lean periods. Secondly, seek mentorship. A mentor can share valuable experiences and assist in avoiding common pitfalls, providing guidance and support as you navigate the complexities of the industry. 

Q: What do you believe sets apart professional realtors from DIY homebuying or selling approaches?
LH:
Realtors adhere to a strict code of ethics that ensures honesty, integrity, and professionalism throughout the buying or selling process. They possess in-depth market knowledge and are experts in marketing and negotiation. Statistics show that leveraging a realtor's expertise often results in quicker transactions and higher selling prices than selling a home on your own. 

Q: How do you assist clients in understanding the financial aspects of buying or selling a home?
LH:
During the initial buyer consultation, we discuss the importance of getting pre-approved for a mortgage. If they don't have a lender, I provide them with a few reputable local lenders. We discuss different mortgage types, what they mean regarding down payment, and their expectations for monthly payments. I also explain the buyer-broker agreement and have them sign it during this first meeting. 

For sellers, the listing presentation includes a discussion of the Comparative Market Analysis (CMA) to determine a realistic listing price. I provide a net sheet to approximate the amount they can expect at closing. We also discuss compensation, explaining that it's always negotiable and the importance of compensating the buyer’s agent, who may have the perfect buyer we may otherwise not meet. 

Q: What role does ongoing education and training play in your professional development as a Realtor®?
LH:
Real estate is an ever-evolving industry that requires ongoing education and practice to stay current. Engaging in continuous learning and role-playing scenarios helps you stay sharp and knowledgeable about market dynamics. Regularly reading industry articles and following market trends ensures you can provide informed and up-to-date advice to your customers. 

Q: How do you help clients navigate potential pitfalls and risks associated with real estate transactions?
LH:
From the beginning, I clearly explain the process and what they can expect in every phase of the transaction. Then, I review all contracts carefully with my customers and make sure they understand their rights and obligations. I also encourage them to seek advice from professionals for legal or financial situations. 

Q: Can you tell our audience one of the most memorable moments of your career? 
LH:
Serving as President of our local association was incredibly fulfilling and rewarding. It allowed me to represent, inspire, and mentor our members, which was one of the most rewarding moments of my career. 

Q: Which woman inspires you and why?
LH:
Princess Diana was an extraordinary woman whose impact resonates to this day. Her courage in speaking up about important issues inspired countless women around the world to find their voices and advocate for change. Diana’s charity work touched the lives of many, demonstrating compassion and empathy in action. She was a devoted mother who displayed love, kindness, and dedication, setting a shining example of maternal strength and nurturing. Princess Diana's legacy continues to inspire women to make a positive difference in their lives. 

Q: Can you share with us what made you decide to pursue a career in real estate?
LH:
One of my first jobs was as a legal secretary to the claims attorney at a large title insurance provider, which opened the door to me working at a title company doing title work. I then had the opportunity to become the office manager of an appraisal firm, which led to my obtaining a real estate license to become a residential appraiser, later obtaining my broker’s license, and transitioning into sales. Real estate has been my lifelong career. 

Q: Do you work with both buyers and sellers?
LH:
Yes, I have worked with buyers and sellers for many years and am a team leader within my brokerage. 

Q: How has technology changed the Real Estate industry over the years?
LH:
Technology has completely transformed the way we conduct business as real estate professionals. When my career began, before the internet and computers, finding properties was a manual process. We relied on MLS books we picked up every Tuesday from the association. Now, we can access the MLS online, and the association provides us with access to various online tools and platforms that help us gather comprehensive information about properties in minutes. In the early days, navigation relied on copying maps, highlighting routes, and taping them to the steering wheel of my car. Today, GPS technology has made navigation effortless, allowing us to focus more on serving our customers and less on finding our way around. 

Five Things About Lisa Hill

1. What is the most amazing adventure you have ever been on?
Skydiving

2. What is your favorite quote or saying?
“If you can dream it, you can do it.”

3. Are you a morning person or a night owl?
I am a morning person - my bedtime reminder goes off at 8:44 every night!

4. What would your perfect vacation look like?
My perfect vacation would be going to Bora Bora and staying in an overwater bungalow.

5. Would you rather cook or order in?
I would rather cook - I am a wannabe chef.

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